Bigger, stronger and cheaper: growth in e-cigarette market driven by disposable devices with more e-liquid, higher nicotine concentration and declining prices

Figure 1 Panel A: average millilitre volume capacity, NielsenIQ United States, January 2017–September 2022*. *Each time period represents a 4-week interval.

Abstract

Objective: This study explores trends in the disposable e-cigarette market in the USA, specifically focusing on changes in e-cigarette size, nicotine strength, and real sales-weighted average prices, both per e-cigarette unit and per volume of e-liquid.

Methodology: NielsenIQ retail...

Published by / Citation

Megan C Diaz , Nathan A Silver , Adrian Bertrand , Barbara A Schillo, Tob Control 2025;34:65–70. doi:10.1136/tc-2023-058033

Format

Scientific article

Themes

Psychoactive Substances

Public Health

Policy Advocacy

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